OK so today is not your typical welcome back from Christmas blog post you see on most sites today.
Rather this is one of disgust and embarrassment to be in the consumable goods manufacturing industry.
I want to take a moment to say “I’m SORRY…”
I didn’t do anything wrong. Nor has Empowered Nutrition done nor ever will do any of the harm or be involved in the shenanigans of these corporate modern day snake oil sales men.
If you are saying “What the heck are you talking about, Patrick?”
Then you must not have heard about the “U.S. student sleuths use unique Cdn technology to identify mislabeled foods” report in the news.
I am impressed and very proud of these super food sleuths for doing what they did, let alone figuring out the means to do so.
I don’t want to add the entire story here, but I will give you the link and cut some highlights out for you below.
Here is the link to the full article:
U.S. student sleuths use unique Cdn technology to identify mislabeled foods
(ignore that the reporter can’t spell… it is still a compelling and important piece of information)
So here we have 2 very smart, dare I say genius high school students who have a passion for food and fighting crime.
I am sure they did not start out thinking their high school science project would be a superhero in disguise but it is.
I want to have you read it in its original report, but to give you some highlights of what they discovered here are a few of my personal worst bullets from the report.
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Brenda Tan and Matt Cost of Trinity School in Manhattan gathered about 150 DNA samples from foods and objects in their homes and neighborhood as part of a science project with Rockefeller University and the American Museum of Natural History.
Tan said they found that 11 of the 66 fish, prepackaged and other food products bought largely at neighbourhood markets were mislabeled.
That included a specialty sheep’s milk cheese that was actually made from cow’s milk, venison dog treats made of beef, and sturgeon caviar that was really Mississippi paddlefish.
“You should get what you pay for,” Cost said from New York before their findings are published in January’s edition of BioScience magazine.
“We don’t know where it occurs, but most of the mislabelling involves substitution of something less expensive or desirable, which suggests it’s done for profit.”
The man behind the science for “barcoding life” said the following:
“DNA is resilient and it’s everywhere and a great way to identify things in the 21st century,” said Tan. “I mean, 10 years ago I don’t think this would have been possible.”
Bob Hanner, a biologist at Guelph who led the work on bar coding, praised the student project and said it shows the value of a technology that can be used to identify illicit goods at borders and track the spread of disease.
“It’s another good example of how DNA bar coding can be used to engage students in real science questions, particularly like the market substitution problem,” said Hanner, associate director of the Canadian Barcode of Life Network.
The work follows up on the findings of two other Trinity School students in 2008, who found one-quarter of fish they bought at markets and restaurants in Manhattan was mislabeled.
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This rather disgusting, not that we will eat some of the unknown or at best inferior foods, but that companies protecting our health and providing us with foods to sustain life and quality of life are flat out cheating us of our money and our health.
No wonder we have so many odd illnesses that we cannot treat. We don’t even know where we got them or what they are from, so treatment would be next to impossible with practices like these.
Hey I am all for capitalism, but not at the risk of people’s health or blatantly defrauding them of their money (maybe we should start a class action suit against these companies for fraud…)
Don’t get me wrong I am still going to buy my meat and potatioes and recommend you use food as your medicine of the future, but buyer be ware my friend, buyer beware. I am sorry that as an advocate for food I even have to say that. For all of those capitalists at any costs corporate pigs, “I am sorry”.
Read the Article
Fat Loss Super Shake Contest
February 25th, 2010Hey its time to fire up some spring season fat loss shakes.
Yeah I’m nuts, and its still cold but I’m trying to get you all ready for what is just a few days to weeks away depending on where you live (assuming you live in the northern hemisphere. Sorry my friends in Oz and all the lands down under, but you too will benefit from this challenge.
I’m going to do something exciting. This is something I wanted to do for a long time. I have been working offline as a supplier of Personalized Nutrition Programs, Supplements and other goods to the fitness industry for many years now and we have done this contest a few times fitness club by fitness club, but this is a GLOBAL CALL TO ACTION!
I really enjoy this contest to be honest. I see lots of creative, amazing, taste tantalizing and teasing flavors come to the table. In the past the companies we worked with produced a small members only bonus product that was many times good enough to be published globally and shared with the world.
I love to give credit where credit is due and that is what we are going to do with this contest. I want to make sure you include your name and email (actually its required to comment) where you will be submitting your entry into the contest for a chance to WIN! I suggest you post your website as well if you have one so I can credit you and give you some link juice.
I will not share the WINNING PRIZE PACKAGE at this point, but let’s just say its gonna be something we can all benefit from and appreciate and it will go a long way to achieving your Ultimate Transformation and trying out all the new smoothie recipes.
Patrick, what’s the contest?
The contest is… drum roll please…
FAT LOSS SUPER
SHAKE & SMOOTHIE
Contest – Spring 2010
This is your chance to post (as a comment) your favorite fat loss (low carb) protein shake or smoothie for a chance to win.
EVERYBODY WINS!
Patrick you’re a crack pot… what will I win?
Well quite simple I want to make you a globally published author. My slick graphics guys will make a rock solid looking smoothie book and send you a copy. You name and your smoothie will be featured in the book, no matter how disgusting it is. Many will get made and get their pictures added to the book as well. I will send you and everyone that submits a Fat Loss Shake/Smoothie Recipe a secret link to download advance copies of your Fat Loss Super Shakes/Smoothie Recipe Book. Yeah, that’s right its YOUR book, not mine, not some corporate crap put out by a ghost writer, but YOUR smoothie book.
I will take every submission into the Fat Loss Protein Shake/Smoothie Contest and review each of them myself along with my team.
I will taste each one myself… be gentle on me… and if necessary force everyone on our team to force down a few gulps too.
I will then assign a points system for each one (Great Taste, Ease of Creation, Unique Ingredients, Texture, Clean Up)
I will break out the Top 10 recipes and let them do battle to be judged by you and your peers simply by commenting on each of the recipes. [Click on the comment recipe you like and comment a reply... let us know if you made it, liked it, hated it or hated it so much you just want to see me drink it]
The Top 5 move onto the LIVE Video Taste Round. This is like Canada going to the semi finals in Men’s Hockey. I will shop, share, blend and post the video’s raw and live for your fun times
Of the Top 5 (determined by the most reply comments) we will have 5 winners clearly defined.
The 5 Winners up will receive $300 in Grocery Gift Cards*
If the demand is there, I will get copies printed and made available at cost for you. That’s right I don’t need to gouge you for the book. After all you are writing it, I am adding some valuable content and making it all sexy with some pictures and images of your creations. As long as we cover the printing costs and shipping its all yours, just let me know if you are interested in your own bound hardcover fat loss smoothie book and I will take care of the rest.
This contest Starts Today… NOW! Friday February 26th 2010 at 12:00:01am
Contest Closes in 9 days on Sunday March 7th 2010 at 11:59:59pm.
Top 10 get voted on by our office.
Top 5… I will buy the ingredients, make and drink all 5 on video for your enjoyment.
Top 5 win $300 in grocery gift cards
It’s gonna be awesome… I’m slightly scared of the concoctions I am going to be drinking.
So let me throw my hat in the ring with the first smoothie recipe and get your juices flowing.
Incredible Shredded Healthy Hulk
Directions: Open blender lid, plug in the blender, add the ingredients, close the lid, blend for 30-90 seconds and enjoy. [I like simple and fast and healthy]. It’s that easy and there are many more amazing more detailed smoothie recipes in your Personalized Nutrition Program or Empowered Nutrition Meal Plans.
Now its Your Turn!
Add your smoothie and test your creative juices.
Just post your recipes as comments below, make them fast and easy or totally intense and detailed and let’s ahve some fun with this one.
Remember the Top 5 recipes with the most comments will be made and drank LIVE on Video.
Top 5 Winners get $300 in Grocery Gift Certificates
Everyone that participates gets a copy of the Social Proof Project: Fat Loss Super Shakes and Smoothies
What are you waiting for?!
Post Your Recipes as Comments Below NOW!
Hey if you need some fat loss ideas to get your juices flowing, then check out 101 Sneaky Weight Loss Tips from Jeff Anderson.
HECK don’t even bother with the Product Review… just go Get 101 Sneaky Weight Loss Tips NOW!
Ok so Start Posting your Recipes as Comments.
Post early and post often to increase your odds of winning. Dare I suggest you tell all your friends to comment like demons and make things happen for you. C’mon we’re talking about $300 in grocery gift cards.
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Posted in Recipes, Uncategorized, contests, events, fat burning, fat loss, meal plans, mealplans, nutrition, personalized nutrition programs, weight loss
Tags: $300 Grocery Gift Certificates 101 sneaky weight loss tips comment Contest fat loss grocery gift certificates Product Review Recipes shakes smoothies Social Proof Project super shake & smoothie winners